I’m a photographer- but, more importantly, I’m a mother.

Boy do I take photos. I have hundreds of thousands of them. Terabytes of photos stored in various locations and on various media. Just this morning, I took several pics celebrating my 8 year old’s season finale in soccer. I captured these moments on my phone.

Most of these moments, though, are never seen again. At most I’ll swipe past these photos on my devices to find one for posting on social media.  I will find one for printing and hanging on a wall or to put on greetings cards. I certainly back them all up to the cloud. But, I rarely ever look at most them again. I suspect most of us are like this. These moments end up in a digital black hole.

Brian tells me of his grandfather. During these joyous moments, he was always standing on the sidelines enjoying people savoring the moment, and he stood, with his Polaroid camera, capturing them on film. Within just a few minutes, he would be handing people photos that revealed their shared happiness. 

He used film to enhance the enjoyment of the very moment he was capturing for all time.

The new Polaroid Lab brings together the power and ease of our mobile cameras with the ability to instantly share these moments forever, with their new technology.

Not a printer, not a scanner, just an instant formula for timeless images. The Polaroid Lab takes the digital and makes it analog. From something on a screen to a tangible thing, a moment to be shared with a friend, an experience that you can hold in your hand.

The Polaroid Lab was easy to set up and use. My only tip is to be sure to remove your phone screen, as suggested. I was sure mine was not interfering, but it was keeping the image from exposing correctly. (I’m not always great at following directions – sorry Brian.)

We recently went to Scorpion Bay and Nate drove a boat for the first time. I wanted him to have a picture he could put up in his room or stash in his notebook. It was so fun to share my love of Polariods with him!